Navigating health systems can feel daunting. But it doesn't have to be that way. We envision a health journey centred on care, support, and collaboration, grounded in proven practices. We're passionate about bridging the gap between complicated systems and getting you the help and guidance you need. Through compassionate conversations and a human touch, we empower individuals and organizations to navigate the complexities and achieve better health outcomes.
Nous vous donnons la priorité en établissant des liens humains et en comprenant vos besoins uniques.
Ne vous méprenez pas : la technologie est géniale, mais elle ne peut remplacer le sentiment que procure l'empathie et les soins centrés sur la personne.
Nous croyons qu'il est important de donner aux individus et aux organisations les moyens de naviguer en toute confiance dans le système de santé, en fournissant le soutien nécessaire pour prendre des décisions éclairées.
Nous croyons en des pratiques éprouvées et fondées sur des preuves qui garantissent que notre approche fournit les meilleurs résultats de soins possibles.
Nous nous engageons à respecter les normes éthiques les plus strictes dans tout ce que nous faisons.
Nous pensons que tout le monde mérite de s'orienter en toute confiance dans les soins de santé, quelle que soit sa situation.
Nous vous donnons la priorité en établissant des liens humains et en comprenant vos besoins uniques.
Nous explorons en permanence de nouvelles méthodologies et technologies pour améliorer les résultats des soins.
Serefin opère actuellement dans le monde entier avec plus de
400 employés sur 4 continents
Des temps d'attente à l'efficacité : notre moment décisif
In Thailand, long wait times and overflowing hospitals presented a major challenge. Skip Schwartz, President of Serefin Health, saw an opportunity to improve care by streamlining the system.
Here, the "aha moment" struck: better care coordination could connect patients with the most appropriate resources, reducing wait times and improving overall efficiency.
Inspired by these results, we founded HealthCare365 to transform healthcare management in Canada.
Le parcours de Serefin a débuté en 2010 avec la création de HealthCare365, la première organisation de gestion de la santé au Canada. Animés par la passion de simplifier les systèmes complexes, nous avons depuis étendu nos activités au-delà des soins de santé pour proposer des services de voyage et de centre d'appels. Notre mission principale reste la même malgré tout : donner aux individus et aux organisations les moyens d'agir grâce à des liens humains et à des solutions innovantes.
Création de Healthcare365, la première organisation de gestion de la santé au Canada.
Launched the first virtual health concierge service.
Rebranded as Serefin with Health and Experiences divisions.
Launched Serefin Travel.
Omar est responsable de la gestion globale de Serefin, de la vision et de la stratégie
Je suis passionné par la création et le développement de start-ups et de divisions ou par l'implantation de nouvelles zones géographiques. Avec Serefin, je...
Un cadre supérieur qui s'est concentré sur les soins de santé, le commerce électronique et les voyages. Excelle dans le développement et l'exécution de stratégies d'entreprise. Gestion stratégique et exécution de projets et de transformations complexes. Négociations fournisseurs/partenaires. Une expérience approfondie dans la création et la direction d'organisations performantes. Consultant auprès des compagnies aériennes et des détaillants en ligne. Vaste expérience dans la gestion de partenariats commerciaux complexes. Négociateur éprouvé, prenant en charge des contrats de plusieurs milliards de dollars.
Omar's extensive career includes roles such as Chief Executive Officer at Nursesimple, where he led the rebranding to Serefin, and strategic advisory positions with companies like WestJet and Expedia Corporate Travel. Omar played a crucial role as a member of the founding team that established Expedia.ca. He has successfully founded and scaled multiple startups, including incentriq Canada Inc. and Joob.com, showcasing his expertise in corporate strategy, supplier negotiations, and executing complex projects. Omar holds an MBA from Schulich School of Business and a BA in Economics and Political Science from the University of Toronto.
Skip est chargé de diriger la division Santé de Serefin, y compris le Care Concierge, notre clinique et les initiatives en matière de santé mentale
J'ai toujours travaillé dans le secteur de la « bienveillance » en tant que concepteur ou opérateur de systèmes de santé. Mon objectif a toujours été de voir comment l'innovation pouvait améliorer notre capacité collective à prendre soin les uns des autres.
Architecte de formation, Skip s'est spécialisé dans la conception d'établissements de santé. Il a été associé responsable des soins de santé chez NORR Partnership Ltd. Lui et son équipe ont conçu des hôpitaux et des cliniques primés à travers le Canada, réalisant des travaux novateurs en matière de planification architecturale, de conception de soins de longue durée et d'accessibilité. Il a géré des cliniques et des hôpitaux dans diverses régions du monde et a été responsable du cabinet de soins de santé au Canada pour HOK, l'un des plus grands cabinets d'architecture du monde.
He has operated clinics and hospitals in various parts of the world and was in charge of the healthcare practice in Canada for HOK – one of the world’s largest architecture firms.
Latifa est la fondatrice et présidente de thirty7point5, une plateforme visant à soutenir la santé mentale et le bien-être
J'ai une passion pour...
Latifa Soobedar leads Serefin's expansion across the Middle East and Africa, blending clinical psychology expertise with a vision for transformative corporate wellness. With over 18 years in psychology and a Master’s from the University of Stellenbosch, she is a specialist in EMDR, Clinical Hypnotherapy, and CBT.
Seventeen years ago, Latifa moved to the UAE with a mission: to elevate individual potential and revolutionize the corporate landscape. As the founder of Corporate Wellness, she has been a pioneer in integrating clinical psychological insights into business practices in the region.
Beyond the boardroom, Latifa is dedicated to making a difference. She co-founded a relief team that provides psycho-social support in disaster-stricken areas, reflecting her commitment to empowering those in need. As the founder of thirty7point5, she champions mental health and wellbeing, bringing this passion to Serefin to enhance its mental wellbeing initiatives.
Latifa Soobedar is a psychologist and business leader driven by a passion for positive change and a belief in helping people connect more deeply with themselves and the world around them.
Walter est responsable de la gestion de la division des centres d'appels externalisés de Serefin, Serefin Experiences
Je suis passionné par l'excellence des clients...
Avec pour vision d'offrir des expériences clients exceptionnelles et de travailler avec nos clients pour les fidéliser, Walter dirige Serefin Experiences. Au cours de ses 30 années de travail dans l'industrie, Walter a occupé des postes de cadre supérieur ou a été consultant pour certains des plus grands centres de contact du Canada. Dans son rôle précédent de directeur de l'exploitation chez Tour East Holidays, Walter a utilisé son expertise technique et opérationnelle pour gérer avec succès l'entreprise à travers la pandémie de COVID et créer un centre de contact pour start-up qui a acquis des contrats desservant des millions de Canadiens dans les domaines des voyages, des récompenses et des soins de santé.
Before joining Tour East, Walter was pivotal in enhancing efficiencies at WestJet’s 800+ agent contact center and establishing a Caribbean-based offshore contact center for Bell Canada. As the founder of Apogee Interactive, he provided consulting, design, and support services across various industries, focusing on contact center technologies and operational and technical support. Walter's leadership has been instrumental in creating robust, scalable solutions that consistently lead to customer satisfaction. He holds a degree in Computer Science from the University of Toronto.
Andrew oversees the company's daily operations, implements effective business strategies, and ensures operational excellence across all departments
"I am deeply committed to creating positive change and adding value to our business through innovative solutions and effective leadership. My journey has been driven by a desire to tackle complex business challenges and make a meaningful impact on the communities we serve. At Serefin, I am proud to lead a varied team dedicated to excellence, continuously striving to improve our services and outcomes for our clients by simplifying their complex journeys. With the right combination of vision, dedication, and collaboration, I believe we can drive progress and make a real difference in people's lives."
Andrew is a dynamic, solutions-focused executive passionate about driving meaningful change and generating value for our clients through innovative services. As Chief Operating Officer at Serefin since 2010, Andrew has demonstrated exceptional leadership and project management skills, fostering a culture of excellence and innovation. His extensive practical experience spans various business functions, including operations, finance, HR and software development, where he has consistently created and implemented best practice business workflows and procedures to serve the business needs.
Andrew’s impressive academic background includes a JD from the University of Toronto Faculty of Law, an MBA from the Rotman School of Management, and studies in International Law at the University of Amsterdam. He has been recognized with numerous awards, such as the Gerald W. Schwartz Silver Medal and the Bora Laskin Prize in Constitutional Law. Andrew is also the founder and director of two startups, Changes On The Fly and Toronto Flag Football, where he has applied his business acumen to develop and build incredible teams that deliver exceptional services to the Toronto community. A passionate community advocate with a proven leadership and business problem-solving track record. Andrew leverages extensive practical experience and project management expertise to drive meaningful change.
En tant que directrice des recettes, Megan est responsable des ventes et du marketing de Serefin dans toutes ses divisions.
J'ai une passion pour...
Plus de 20 ans d'expérience dans les services à la clientèle et les opérations dans les domaines de la technologie, de la fidélisation, des voyages et de la santé avec des clients dans de nombreux secteurs verticaux, notamment les services financiers, l'automobile, la santé et le commerce de détail. Spécialiste de la traduction des objectifs commerciaux en solutions technologiques et de services pratiques.
Elle a dirigé avec succès des implémentations numériques à grande échelle, de la stratégie à la production, dans des environnements commerciaux en démarrage et matures. Megan associe une compréhension approfondie des besoins des clients et des utilisateurs finaux à une attention particulière à la gestion du changement et à l'adoption pour garantir un succès à long terme. Solide expérience en tant que défenseur passionné de la clientèle, créant des partenariats solides et rentables.
Dr. Kohut is responsible for managing patient care and evaluating and integrating innovative management strategies for patient care.
"I feel immense joy and wonder every day at work, where I have the honour and privilege of caring for people. It's not just about treating their ailments but also about improving their overall health and wellbeing, which makes practicing medicine so fulfilling. By getting to know each individual and offering them the support they need, I can significantly impact their lives. I gain new insights not only about them but also about myself. I feel fortunate to be part of such an extraordinary experience."
As a physician, I have experienced the practice of medicine from many vantage points. I have been in private practice in Brampton and Toronto, and I am a physician with hospital privileges at Mount Sinai Hospital in Toronto. My experience in obstetric and pediatric care and caring for those with complex medical conditions has solidified my belief that "prevention is better than cure."
I'm excited about the prospects of utilizing advanced technologies and AI to improve the quality of virtual and clinical care. I believe that these new capabilities will play a vital role in enhancing communication and coordination of care among patients, providers, and families, thus helping to break down information silos and improving collaboration. By leveraging the strengths of these technologies, we can enhance our abilities to improve the quality of care and deliver better health outcomes for patients while maintaining the human qualities of empathy and ethical judgment. Let's make healthcare not just about treating ailments but creating a vibrant, holistic picture of wellbeing!
Vanessa is Responsible for leading and overseeing the daily operations of Serefin's Health division, including the Care Concierge Program, Autism Program, and EAP Program.
"I am personally driven by a deep commitment to leading our Serefin Health team, guiding them to fulfill their potential for delivering exceptional care. My aim is to achieve more than just positive results; it's about crafting a transformative experience for our clients through innovative and efficient care strategies. I lead by example, fostering a culture of purpose and teamwork. I want to ensure that, together, we're not just meeting expectations—we're defining new ones, continually enhancing how we interact with and improving each client's journey. My desire is that we keep pushing the boundaries of what's possible, making a lasting impact on the lives we touch and shaping a healthcare environment characterized by profound care, understanding, and empathy."
Vanessa is a transformative leader and seasoned Registered Nurse who has dedicated her career to enhancing patient health and well-being. She earned a Bachelor of Science in Nursing with Honors from Brock University and a Master of Nursing in Clinical Nursing from the University of Toronto.
Vanessa has held several key leadership roles, including Director of Education and Clinical Practice, Emergency Clinical Leader Manager, and Corporate Nursing Education Manager. Her profound expertise in developing educational programs, creating and improving processes, and leading interprofessional teams has significantly elevated clinical practices and service delivery at Serefin Health.
Vanessa's strategic vision and adeptness at nurturing collaborative environments are instrumental in driving operational excellence. Her efforts have been pivotal in advancing the organization's mission to deliver innovative and compassionate care, significantly benefiting its communities and setting new standards in healthcare excellence.
Alejandro supervise les opérations quotidiennes de la division Voyages de Serefin, notamment en proposant des programmes de récompenses aux plateformes de réservation et en collaborant avec les partenaires de l'inventaire des voyages.
Je suis passionné par l'excellence des clients...
Un leader chevronné de l'industrie du voyage avec plus de 35 ans d'expertise dans divers pays, dont le Canada, les États-Unis et le Moyen-Orient. En tant que fondateur d'ADD Consulting, Alejandro s'est consacré à la découverte et à la mise en œuvre de mesures d'efficacité opérationnelle au sein des opérations des agences de voyages mondiales. Il a dirigé la mise en œuvre de grandes agences de voyages en ligne tout en fournissant des conseils sur l'efficacité des processus et la rentabilité pour des clients, notamment Expedia, Hotwire et HRG. Il a occupé des postes de direction au sein de grands acteurs de l'industrie, notamment Sabre Travel Network.
Alejandro leverages his experience managing complex partnerships and billion-dollar contracts to drive operational efficiency, develop and execute corporate strategies, and lead complex projects and transformations. He is also a skilled negotiator, ensuring successful outcomes with suppliers and partners.
Paul oversees all IT activities, including developing the platforms upon which all Serefin divisions rely.
"I am driven by a passion for leveraging technology to solve complex problems and create meaningful impact. Throughout my career, I've seen firsthand how innovative solutions can transform industries and improve lives. My goal is to harness the power of technology to bridge gaps, simplify processes, and enhance experiences for people everywhere. At Serefin, I am excited to lead a talented team in pioneering advancements in digital health and travel, ensuring we stay at the forefront of innovation and deliver exceptional value to our clients."
Paul Methot is an award-winning Executive and IT expert with nearly 25 years of experience, demonstrating a consistent track record of success across companies of all sizes. Known for his creative approach, analytical thinking, and ability to assemble top-tier teams, Paul has become a true innovator in the technology sector. His rare ability to translate complex technical jargon into plain speech has been a key asset in his career, enabling effective communication and collaboration across diverse teams and stakeholders.
Paul began his career with notable companies like Skillsoft, Metafore, and Bell before specializing in security in 2002. As Chief Security Officer for CyberSecure, he won the Microsoft Impact Award for Excellence for his work with the RCMP on CETS, now used in 19 countries to track and capture pedophiles. Paul has since co-founded GreenNexxus, which won awards for environmental initiatives and served as CEO of Pragmatic Informatics, overseeing advanced IT solutions across North America and Europe. He has also led innovative projects in the cannabis industry with Knalysis Technologies and founded Near Threat Analytics Corp, an AI-driven threat analysis service. In 2021, Paul joined Serefin as Group CTO, overseeing global IT activities in digital health, travel, call centers, and loyalty programs, continuing his legacy of technological excellence.