Navigating health systems can feel daunting. But it doesn't have to be that way. We envision a health journey centred on care, support, and collaboration, grounded in proven practices. We're passionate about bridging the gap between complicated systems and getting you the help and guidance you need. Through compassionate conversations and a human touch, we empower individuals and organizations to navigate the complexities and achieve better health outcomes.
نضعك في المرتبة الأولى من خلال الاتصالات البشرية ومن خلال فهم احتياجاتك الفريدة.
لا تفهمونا بشكل خاطئ - التكنولوجيا رائعة، لكنها لا يمكن أن تحل محل الشعور الذي ينتابك من التعاطف والرعاية التي تركز على الشخص.
نحن نؤمن بتمكين الأفراد والمؤسسات من التنقل بثقة في نظام الرعاية الصحية، وتوفير الدعم اللازم لاتخاذ قرارات مستنيرة.
نحن نؤمن بالممارسات المثبتة والقائمة على الأدلة التي تضمن أن نهجنا يقدم أفضل نتائج الرعاية الممكنة.
نحن نحمل أنفسنا المسؤولية وفقًا لأعلى المعايير الأخلاقية في كل ما نقوم به.
نعتقد أن الجميع يستحق التعامل مع الرعاية الصحية بثقة، بغض النظر عن وضعهم.
نضعك في المرتبة الأولى من خلال الاتصالات البشرية ومن خلال فهم احتياجاتك الفريدة.
نستكشف باستمرار منهجيات وتقنيات جديدة لتحسين نتائج الرعاية.
تعمل Serefin حاليًا على مستوى العالم بأكثر من
400 موظف في 4 قارات
من أوقات الانتظار إلى الكفاءة: لحظة Aha الخاصة بنا
In Thailand, long wait times and overflowing hospitals presented a major challenge. Skip Schwartz, President of Serefin Health, saw an opportunity to improve care by streamlining the system.
Here, the "aha moment" struck: better care coordination could connect patients with the most appropriate resources, reducing wait times and improving overall efficiency.
Inspired by these results, we founded HealthCare365 to transform healthcare management in Canada.
بدأت رحلة Serefin في عام 2010 مع تأسيس HealthCare365، أول منظمة لإدارة الصحة في كندا. انطلاقًا من شغفنا بتبسيط الأنظمة المعقدة، توسعنا منذ ذلك الحين إلى ما وراء الرعاية الصحية لتقديم خدمات السفر ومركز الاتصال. تظل مهمتنا الأساسية كما هي من خلال كل ذلك: تمكين الأفراد والمنظمات من خلال التواصل البشري والحلول المبتكرة.
أنشأت Healthcare365، أول منظمة لإدارة الصحة في كندا.
Launched the first virtual health concierge service.
Rebranded as Serefin with Health and Experiences divisions.
Launched Serefin Travel.
عمر هو المسؤول عن التشغيل العام لسيريفين والقيادة والرؤية والاستراتيجية
لدي شغف ببناء وتوسيع الشركات الناشئة والأقسام أو الانتقال إلى مناطق جغرافية جديدة. مع سيرفين، أنا...
قائد بارز ركز على الرعاية الصحية والتجارة الإلكترونية والسفر. يتفوق في تطوير وتنفيذ استراتيجية الشركة. الإدارة الاستراتيجية وتنفيذ المشاريع والتحولات المعقدة. مفاوضات المورّدين والشركاء. خبرة عميقة في بناء وقيادة المنظمات عالية الأداء. مستشار لشركات الطيران وتجار التجزئة في التجارة الإلكترونية. خلفية واسعة في إدارة الشراكات التجارية المعقدة. مفاوض ناجح، يدعم عقودًا بمليارات الدولارات.
Omar's extensive career includes roles such as Chief Executive Officer at Nursesimple, where he led the rebranding to Serefin, and strategic advisory positions with companies like WestJet and Expedia Corporate Travel. Omar played a crucial role as a member of the founding team that established Expedia.ca. He has successfully founded and scaled multiple startups, including incentriq Canada Inc. and Joob.com, showcasing his expertise in corporate strategy, supplier negotiations, and executing complex projects. Omar holds an MBA from Schulich School of Business and a BA in Economics and Political Science from the University of Toronto.
سكيب مسؤولة عن توجيه قسم الصحة في Serefin، بما في ذلك خدمة الكونسيرج، وعيادتنا ومبادرات الصحة العقلية
لقد كنت دائمًا أعمل في مجال «الرعاية» كمصمم أو مشغل نظام صحي. كان هدفي دائمًا أن أرى كيف يمكن للابتكار تحسين قدراتنا الجماعية لرعاية بعضنا البعض.
تدرب سكيب كمهندس معماري، وتخصص في تصميم مرافق الرعاية الصحية. كان شريكًا مسؤولًا عن الرعاية الصحية في NORR Partnership Ltd. قام هو وفريقه بتصميم مستشفيات وعيادات حائزة على جوائز في جميع أنحاء كندا، وقاموا بأعمال رائدة في التخطيط المعماري وتصميم الرعاية طويلة الأجل وإمكانية الوصول. لقد أدار العيادات والمستشفيات في أجزاء مختلفة من العالم وكان مسؤولاً عن ممارسة الرعاية الصحية في كندا لشركة HOK - إحدى أكبر شركات الهندسة المعمارية في العالم.
He has operated clinics and hospitals in various parts of the world and was in charge of the healthcare practice in Canada for HOK – one of the world’s largest architecture firms.
لطيفة هي مؤسسة ورئيسة thirty7point5، وهي منصة لدعم الصحة النفسية والرفاهية
لدي شغف بـ...
Latifa Soobedar leads Serefin's expansion across the Middle East and Africa, blending clinical psychology expertise with a vision for transformative corporate wellness. With over 18 years in psychology and a Master’s from the University of Stellenbosch, she is a specialist in EMDR, Clinical Hypnotherapy, and CBT.
Seventeen years ago, Latifa moved to the UAE with a mission: to elevate individual potential and revolutionize the corporate landscape. As the founder of Corporate Wellness, she has been a pioneer in integrating clinical psychological insights into business practices in the region.
Beyond the boardroom, Latifa is dedicated to making a difference. She co-founded a relief team that provides psycho-social support in disaster-stricken areas, reflecting her commitment to empowering those in need. As the founder of thirty7point5, she champions mental health and wellbeing, bringing this passion to Serefin to enhance its mental wellbeing initiatives.
Latifa Soobedar is a psychologist and business leader driven by a passion for positive change and a belief in helping people connect more deeply with themselves and the world around them.
والتر مسؤول عن إدارة قسم مركز الاتصال الخارجي في Serefin، Serefin Experiences
لدي شغف بتميز العملاء...
من خلال رؤية لتقديم تجارب استثنائية للعملاء والعمل مع عملائنا لزيادة الولاء، يقود Walter Serefin Experiences. على مدار 30 عامًا من العمل في الصناعة، شغل والتر مناصب عالية/تنفيذية أو عمل مستشارًا لبعض أكبر مراكز الاتصال في كندا. في منصبه السابق كرئيس تنفيذي للعمليات في Tour East Holidays، استخدم والتر خبرته الفنية والتشغيلية للتنقل بنجاح في الشركة خلال جائحة COVID وإنشاء مركز اتصال لبدء التشغيل حصل على عقود تخدم ملايين الكنديين في مجالات السفر والمكافآت والرعاية الصحية.
Before joining Tour East, Walter was pivotal in enhancing efficiencies at WestJet’s 800+ agent contact center and establishing a Caribbean-based offshore contact center for Bell Canada. As the founder of Apogee Interactive, he provided consulting, design, and support services across various industries, focusing on contact center technologies and operational and technical support. Walter's leadership has been instrumental in creating robust, scalable solutions that consistently lead to customer satisfaction. He holds a degree in Computer Science from the University of Toronto.
Andrew oversees the company's daily operations, implements effective business strategies, and ensures operational excellence across all departments
"I am deeply committed to creating positive change and adding value to our business through innovative solutions and effective leadership. My journey has been driven by a desire to tackle complex business challenges and make a meaningful impact on the communities we serve. At Serefin, I am proud to lead a varied team dedicated to excellence, continuously striving to improve our services and outcomes for our clients by simplifying their complex journeys. With the right combination of vision, dedication, and collaboration, I believe we can drive progress and make a real difference in people's lives."
Andrew is a dynamic, solutions-focused executive passionate about driving meaningful change and generating value for our clients through innovative services. As Chief Operating Officer at Serefin since 2010, Andrew has demonstrated exceptional leadership and project management skills, fostering a culture of excellence and innovation. His extensive practical experience spans various business functions, including operations, finance, HR and software development, where he has consistently created and implemented best practice business workflows and procedures to serve the business needs.
Andrew’s impressive academic background includes a JD from the University of Toronto Faculty of Law, an MBA from the Rotman School of Management, and studies in International Law at the University of Amsterdam. He has been recognized with numerous awards, such as the Gerald W. Schwartz Silver Medal and the Bora Laskin Prize in Constitutional Law. Andrew is also the founder and director of two startups, Changes On The Fly and Toronto Flag Football, where he has applied his business acumen to develop and build incredible teams that deliver exceptional services to the Toronto community. A passionate community advocate with a proven leadership and business problem-solving track record. Andrew leverages extensive practical experience and project management expertise to drive meaningful change.
بصفتها رئيسة قسم الإيرادات، تتولى ميغان مسؤولية المبيعات والتسويق لشركة Serefin في جميع أقسامها.
لدي شغف بـ...
أكثر من 20 عامًا في خدمات العملاء والعمليات في مجال التكنولوجيا والولاء والسفر والرعاية الصحية مع العملاء في العديد من القطاعات، بما في ذلك الخدمات المالية والسيارات والرعاية الصحية وتجارة التجزئة. متخصص في ترجمة أهداف الأعمال إلى حلول تقنية وخدمية عملية.
لقد نجحت في قيادة التطبيقات الرقمية واسعة النطاق من الإستراتيجية إلى الإنتاج في بيئات الأعمال الناشئة والناضجة. تجمع ميغان بين الفهم العميق لاحتياجات العملاء والمستخدمين النهائيين مع التركيز على إدارة التغيير والتبني لتحقيق النجاح على المدى الطويل. سجل حافل كمؤيد متحمس للعملاء لإنشاء شراكات عميقة ومربحة.
Dr. Kohut is responsible for managing patient care and evaluating and integrating innovative management strategies for patient care.
"I feel immense joy and wonder every day at work, where I have the honour and privilege of caring for people. It's not just about treating their ailments but also about improving their overall health and wellbeing, which makes practicing medicine so fulfilling. By getting to know each individual and offering them the support they need, I can significantly impact their lives. I gain new insights not only about them but also about myself. I feel fortunate to be part of such an extraordinary experience."
As a physician, I have experienced the practice of medicine from many vantage points. I have been in private practice in Brampton and Toronto, and I am a physician with hospital privileges at Mount Sinai Hospital in Toronto. My experience in obstetric and pediatric care and caring for those with complex medical conditions has solidified my belief that "prevention is better than cure."
I'm excited about the prospects of utilizing advanced technologies and AI to improve the quality of virtual and clinical care. I believe that these new capabilities will play a vital role in enhancing communication and coordination of care among patients, providers, and families, thus helping to break down information silos and improving collaboration. By leveraging the strengths of these technologies, we can enhance our abilities to improve the quality of care and deliver better health outcomes for patients while maintaining the human qualities of empathy and ethical judgment. Let's make healthcare not just about treating ailments but creating a vibrant, holistic picture of wellbeing!
Vanessa is Responsible for leading and overseeing the daily operations of Serefin's Health division, including the Care Concierge Program, Autism Program, and EAP Program.
"I am personally driven by a deep commitment to leading our Serefin Health team, guiding them to fulfill their potential for delivering exceptional care. My aim is to achieve more than just positive results; it's about crafting a transformative experience for our clients through innovative and efficient care strategies. I lead by example, fostering a culture of purpose and teamwork. I want to ensure that, together, we're not just meeting expectations—we're defining new ones, continually enhancing how we interact with and improving each client's journey. My desire is that we keep pushing the boundaries of what's possible, making a lasting impact on the lives we touch and shaping a healthcare environment characterized by profound care, understanding, and empathy."
Vanessa is a transformative leader and seasoned Registered Nurse who has dedicated her career to enhancing patient health and well-being. She earned a Bachelor of Science in Nursing with Honors from Brock University and a Master of Nursing in Clinical Nursing from the University of Toronto.
Vanessa has held several key leadership roles, including Director of Education and Clinical Practice, Emergency Clinical Leader Manager, and Corporate Nursing Education Manager. Her profound expertise in developing educational programs, creating and improving processes, and leading interprofessional teams has significantly elevated clinical practices and service delivery at Serefin Health.
Vanessa's strategic vision and adeptness at nurturing collaborative environments are instrumental in driving operational excellence. Her efforts have been pivotal in advancing the organization's mission to deliver innovative and compassionate care, significantly benefiting its communities and setting new standards in healthcare excellence.
يشرف أليخاندرو على العمليات اليومية لقسم السفر في Serefin، والتي تشمل تقديم برامج المكافآت إلى منصات الحجوزات والعمل مع شركاء مخزون السفر.
لدي شغف بتميز العملاء...
شركة رائدة في صناعة السفر تتمتع بخبرة تزيد عن 35 عامًا في مختلف البلدان، بما في ذلك كندا والولايات المتحدة والشرق الأوسط. بصفته مؤسس ADD Consulting، كرس أليخاندرو نفسه لاكتشاف وتنفيذ الكفاءات التشغيلية في عمليات وكالات السفر العالمية. وقاد تنفيذ وكالات السفر الكبيرة عبر الإنترنت مع تقديم المشورة بشأن كفاءة العمليات والربحية للعملاء، بما في ذلك Expedia و Hotwire و HRG. وقد شغل مناصب عليا في الشركات الكبرى في الصناعة، بما في ذلك شبكة Sabre Travel Network.
Alejandro leverages his experience managing complex partnerships and billion-dollar contracts to drive operational efficiency, develop and execute corporate strategies, and lead complex projects and transformations. He is also a skilled negotiator, ensuring successful outcomes with suppliers and partners.
Paul oversees all IT activities, including developing the platforms upon which all Serefin divisions rely.
"I am driven by a passion for leveraging technology to solve complex problems and create meaningful impact. Throughout my career, I've seen firsthand how innovative solutions can transform industries and improve lives. My goal is to harness the power of technology to bridge gaps, simplify processes, and enhance experiences for people everywhere. At Serefin, I am excited to lead a talented team in pioneering advancements in digital health and travel, ensuring we stay at the forefront of innovation and deliver exceptional value to our clients."
Paul Methot is an award-winning Executive and IT expert with nearly 25 years of experience, demonstrating a consistent track record of success across companies of all sizes. Known for his creative approach, analytical thinking, and ability to assemble top-tier teams, Paul has become a true innovator in the technology sector. His rare ability to translate complex technical jargon into plain speech has been a key asset in his career, enabling effective communication and collaboration across diverse teams and stakeholders.
Paul began his career with notable companies like Skillsoft, Metafore, and Bell before specializing in security in 2002. As Chief Security Officer for CyberSecure, he won the Microsoft Impact Award for Excellence for his work with the RCMP on CETS, now used in 19 countries to track and capture pedophiles. Paul has since co-founded GreenNexxus, which won awards for environmental initiatives and served as CEO of Pragmatic Informatics, overseeing advanced IT solutions across North America and Europe. He has also led innovative projects in the cannabis industry with Knalysis Technologies and founded Near Threat Analytics Corp, an AI-driven threat analysis service. In 2021, Paul joined Serefin as Group CTO, overseeing global IT activities in digital health, travel, call centers, and loyalty programs, continuing his legacy of technological excellence.